Mr. Beast | Process BTS
How did I make that?
Hi there!!
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Something I've always wanted to do in my portfolio is include a process page. The day to day life of a motion designer involves so much subtle problem solving that no one really sees behind the scenes.
This page is a walkthrough of my animated Promotional Ad for Wing (drone delivery service) — a partnership with Youtuber Mr. Beast.
Step 1: The storyboard and kickoff chat
As mentioned, I partner with a producer and designer on every project, so when a project arrives for animation, it exists as a storyboard (below) - this one is made in Figma. We have a kickoff chat to discuss animation and design direction.
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The concept for this animation was to start with Mr. Beast candies in motion, have some sort of "flying" transition, and land on the end card (promotional offer).
Wing's product is their Drone and they have very specific guidelines for how it can move in ads — no side to side, it can't be too close to the ground, so on.
Something I'd been trying to accomplish in my animation for Wing is a sense of speed and dimension. Speed is a value prop for Wing, and a central part of their brand language that I'd try to incorporate into the motion design.
I'd also been incorporating 3D layers to add depth to the 2D layouts, because this product/service happens in the sky.
I was told the animation should be around :15s, and I started my initial compositions from there.
Step 2: First Pass @ Animation
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My first pass—
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Sometimes my creative process starts with getting the most obvious solution out of the way first, and this was the initial attempt. To me, this is the easiest way to move between the animation frames.
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After making this, I felt like it didn't have enough depth, and the pace was not dynamic enough to capture the energy of both Mr. Beast and Wing's brand.
Step 3: Experimentation with 3D Camera Layers
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I brought the Mr. Beast candies into the Z plane and carefully worked on a camera animation layer that moved through the candies, while making sure that each frame along the way way visually interesting as its own composition.
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I started with 1 picture per -100(x) on the Z plane, and then I added more candies or chocolates to fill in the space in a way that was visually interesting.
Step 4: Refine 3D camera movement and animate transitions to end card
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I made sure the landing on the end card through the 3D tunnel felt soft and natural. I made the end card its own composition, and embedded into the parent comp.
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Step 5: Put it all together
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I shared this version with the team, and the feedback was very, very challenging.
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The end card (Promo information) needed to be on the screen within the first three seconds. In the ad it's currently 10 seconds in. That meant speeding up the 3D animation tremendously!
Because of this feedback from the ad strategist, the producer suggested eliminating the "stop" on the Wing Drone, and suggested landing straight on the end card.
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Step 6: Final Animation, wooo!!
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This is the final animation that was approved, and resized to many sizes - with disclaimers, promo code, and other details added in after approval from the client and from Mr. Beast.
That's how I made this ad!