Grow by
Invoice2go
Campaign
Motion Design, Video Editing | Organic Social
Grow is a small business grant by Invoice2go (acquired by BILL) that supplied $200,000 to uplift minority-owned small businesses. I was responsible for creating short-form content to advertise Grow, as well as producing a video series of educational workshops for small business owners.
I worked on the Grow by Invoice2go campaign for a full year, from the application phase, all the way through announcing and promoting the final winners of the grant!
Published in BusinessWire and Bloomberg
Creative Director: Andy Barker
Brand Identity Designer: Trish Zielke
Motion Mentor: Zach Ferdman
Content Manager: Daniel Ward
Content Writer: Melissa Pandika
Project Manager: Ruth Lovejoy
Social Media Manager: Amy Fan
The visual identity for the GROW by Invoice2go campaign was designed by in-house art director Trish Zielke, and my role was carrying out the visual identity throughout all motion design, video editing, and social content assets.
Announcing the Winners of GROW
Pre-Launch Social Creative, Brand Awareness — These organic social posts build brand awareness among the small business community
Apply Now CTA — Organic Campaign Content | This organic social post invites eligible small business owners to apply to the grant.
Workshop Videos — Intro and Outro Sample
Andrea Lewis Workshop
Mai Lyn Ngo Workshop
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Andrew Lewis and Nai Lyn Ngo each created an educational workshop for small business owners featured in Invoice2go Learn, our online learning platform. I was responsible for the creative production and motion graphics. Below are two design samples - an Intro and Outro video from each small business course that shows the motion design system.
Grow Workshop — Instagram Reels | We promoted Invoice2go's small business courses on social media through short form content for Instagram reels.
Last Call Announcement — Instagram Story and Feed | This organic content informs the audience of the last date that they can apply to the grant.
Meet the Winners — Official Press Release; Featured on BusinessWire, Bloomberg
Congrats to the winners! | Click to read the blog
Meet the Winners — Business Features, Instagram Carousel Samples | I designed content to promote the winners of the grant on our social platforms. We released the winners in categories by the amount that they won - $5k, $10k, and $15k.
Meet the Winners — Reactions, Instagram Reels | This short-form content for Instagram reels shows the reactions of the winners when they found out they were selected to win the Grow grant.
*may or may not have cried while editing these videos.
Business Feature — Instagram Carousel and Blog Feature | Below is a design sample that shows how we promoted each individual business owner. Our content writers interviewed each business owner, and I created content to drive traffic to their interview on our blog.
Click any image to read the blog :)
