25 Years of
Couch Group ★
Animation
Motion Design, Art Direction | Organic Social
Couch Group is a commercial general contractor in Atlanta, Georgia. They reached out to me about creating a video for their social channels for their 25 Year Celebration. I created a collage style timeline with photos to highlight past construction projects, and animated Couch's key brand elements like their iconic star and their slogan "Make It Awesome"!
My role was art direction, storyboarding, animation, and production!
Freelance project for Couch Group, LLC
STYLE FRAMES
An idea I didn't move forward with ~~
I'm new to using AI in my work, and I wanted to try to explore it. I had an idea to use architectural sketches to feature different construction projects from the Couch portfolio. This felt like a creative concept where using perhaps using AI would make sense, because while I have the skills to create watercolor renders like this, it would take hours of time.
I didn't end up moving forward with this for the video because I wasn't completely happy with it stylistically, and it also would add duration to the video that wasn't necessary for the purpose/ core message of the video - the celebration of 25 Years.
But I still wanted to share it as an exploration.
