BILL
Brand Social
Content
Art Direction, Motion Design | Organic Social
Bill.com went through a visual rebrand and renamed to BILL, following the acquisitions of Invoice2go, Divvy, and Finmark. I joined BILL through my previous company, Invoice2go. My role in the in-house creative studio was to design organic content to fulfill brand marketing initiatives.
In this portfolio page, I included lots of work that served as exploration while our new visual brand identity system was evolving. I labeled this by approved / not approved. I thought it was fun to share the explorations I created even if they weren't something we moved forward with.
Design Manager: Andy Barker
(Re)Brand Design: Brock Beeson & Team
Illustration: Adam Eastburn
Art Direction, Brand Design: Trish Zielke
Motion Design Mentor: Zach Ferdman
Collaboration: Marissa Lindley, Shepherd Brown
Curatorial Collaboration: Rachel Pennock
Design Automation: Dakota Corbin
Social (Re)Brand Launch — Public announcement of the company's visual rebrand, renaming from Bill.com to BILL
We created a series of Linkedin and Instagram social posts to build awareness and excitement for the rebrand!
Here is our Linkedin post announcing the company's renaming and rebrand!
BILLTips — (Approved, Published) Each month, we designed a series of product tips to share with users on social media called #BILLTips. We collaborated with our brand copywriters to create step-by-step tutorials, and displayed this information alongside a simplified UI animation of the BILL software.
See our Sync Status #BILLTips post on Linkedin
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Social Strategy: Lewis Haidt, Amy Fan
BILLTips Exploration — (Concept, Not approved) A visual design concept exploring how the content of the #BILLTips series could be communicated in a puzzle-like way with the UI button components interlaced with the instructional copywriting. I intended for this design to be animated, but didn't end up moving forward with this direction.
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Collaboration with copywriters Melissa Pandika and Daniel Ward
BILLTips Preliminary Studies — (Preliminary Concept, Not approved) My initial animation concept was to feature a "highlighter" stroke to call attention to details in the instructional copy. Formatted for Linkedin/Twitter, IG Feed, and IG Stories.
See our User Roles #BILLTips Instagram post
BILL Hiring Cards — (Approved, Published) I designed a template for BILL's Linkedin that promotes open roles at the company. The Figma template exists so that stakeholders can easily edit the job title, location, sub-description, and color for ease in posting. This template builds brand awareness as people engage with the hiring posts on Linkedin.
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Design automation in Figma implemented by Dakota Corbin
BILL Tax Season Editorial — (Approved, Published) I created content with subtle animation to drive traffic to BILL's Quarterly Tax Season blog. This is a sample of a larger content design system that was built collaboratively to drive traffic to BILL's blog.
See our National Tax Day post on Linkedin
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Spot Illustration: Adam Eastburn
Copywriting: Daniel Ward
BILL Referral Paid Ads (Creative Exploration, Not approved)
Referral Ads
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Spot illustration: Adam Eastburn
Design collaboration: Rachel Pennock
(Animation by me!)
BILL Social Content (Motion Exploration, Not approved)
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Motion design studies for our brand content template system featuring various content categories: product updates, finance editorial and more. These were not approved, but served as brand exploration.
I ended up using these explorations to create our social posts for Trans Day of Visibility and Martin Luther King Jr. Day
Brand Art Director: Trish Zielke
